Your customers are running around with these four letters emblazoned on their foreheads. Can you see them? Look a little closer... They stand for "Make Me Fell Special." What can you do this very day to make a customer or two "feel special?" Try sending a hand-written note thanking them for their business and reassuring them of your guarantee of satisfaction. Send along a discount certificate to use the next time they call. Be extra nice to them... they are your future!
Some business owners think that their customers are only the folks who buy something from them. How do you feel about that? Perhaps you should look at a customer as someone you serve.
If you do that, then people other than those who buy from you will come to mind. Your employees, your spouse, your children. Your friends and neighbors. Your business associates.
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